At the same time it won t be susceptible to rain. This coupled with the permanent nature of the advertisement means that the team can expect to get a far better deal from their sponsors which could be very beneficial for the team. In the future this technique might also be used to increase the amount of light reflected off of the turf which would again result in fewer injuries and also less energy needed to improve visibility for the audience and television crews.
The durable nature of this artificial grass also has other uses meaning that it can be used for more purposes. For example the pitch can then be loaned out for concerts or for local teams to practice and experience. This not only opens a club up to the community more (thereby winning them more followers) but is also potentially another source of much needed revenue.
This is the kind of managerial decision that can make or break a sports team demonstrating why it s so important for sports club owners to think like business men rather than just sportsmen.